1994
Founded in the UAE
AlSari Enterprises established as a trading and distribution business with a commitment to quality and integrity.
AlSari Enterprises · Our Group
About Us
AlSari Enterprises is a UAE-based holding company managing brands across food, hospitality, wellness, lifestyle, and real estate sectors.
Our Story
What began in 1994 as a trading business has grown into a diversified group of 14+ premium brands. From Kingdom Dates farms and Datella innovation to Jewels Café hospitality and Direct Estates — every venture shares one belief: lead with quality, embrace diversity, and make a positive impact.
Our History
For more than three decades, AlSari Enterprises has built partnerships with leading UAE retailers including Carrefour and Union Coop, invested in food manufacturing, and expanded Kingdom Dates export operations across international markets.
2005
Food & manufacturing expansion
Kingdom Dates UAE and Datella launched — building farm-to-shelf excellence across dates, gourmet, and healthy ranges.
2015
International export growth
Kingdom Dates export operations expanded across Asia, Africa, Europe, and the Americas.
2020
Retail & wellness portfolio
Hospitality, café, retail, and wellness brands added — Mansphere, FitWay USA, Athletic Avenue, and more.
2024
Green manufacturing & innovation
Advanced automated factory powered by green energy and zero-budget farming initiatives for ecological productivity.
Our Mission
To deliver high-quality products and reliable trading solutions while maintaining the highest standards of integrity, customer satisfaction, and operational excellence — building long-term partnerships through quality, efficiency, and sustainable practices.
Our Vision
To be the UAE's most trusted holding company — unlocking potential across food, hospitality, wellness, lifestyle, and real estate while championing healthy living, green innovation, and global export excellence.
Be part of us
Join a UAE group that champions healthy products, sustainable manufacturing, and global ambition. Explore careers, partnerships, and investment opportunities.