Food & Manufacturing
Premium dates, gourmet & production
From Kingdom Dates UAE and Datella to quality manufacturing and zero-budget farming — UAE heritage meets global export excellence.
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AlSari Enterprises · United Arab Emirates
Unlocking potential
AlSari Enterprises is a UAE-based holding company managing brands across food, hospitality, wellness, lifestyle, and real estate sectors.
Discover moreProof & Impact
Built on trust. Proven at scale.
Three decades of milestones, partnerships, certifications, and export excellence across the AlSari Enterprises group.
Key milestones
- 2015 International export growth
- 2020 Retail & wellness portfolio
- 2024 Green manufacturing & innovation
Major partnerships
Premium dates and healthy ranges — Burjuman Mall, Mega Mall, and Shindagha locations.
Verify partner →- Burjuman Mall
- Mega Mall
- Shindagha
Nationwide distribution of Kingdom Dates and group FMCG brands across the UAE.
Verify partner →
Community-focused retail partnership across Dubai and the Northern Emirates.
Verify partner →
Flagship boutiques and mall presence across the UAE.
Verify partner →- Mall of the Emirates
- Deira City Centre
- Ajman City Centre
- Madina Mall
- Fujairah City Centre
Verifiable credentials
- Kingdom Dates UAE — retail & export entity since 1994 Official brand website
- Carrefour UAE — Kingdom Dates product listing Live retail partner listing
- Jewels Cafe boutique — Wasl Vita Mall, Jumeirah 1 Official boutique website
- Kingdom Dates online shop reviews — Judge.me Verified Shopify product reviews
Where to find us
- Jewels Cafe — Wasl Vita Mall, Jumeirah 1, Dubai
- Mall of the Emirates
- Deira City Centre
- Carrefour — Burjuman Mall
- Carrefour — Mega Mall
- Carrefour — Shindagha
- Ajman City Centre
- Madina Mall
- Fujairah City Centre
Trust & verification
Named retail distribution
Kingdom Dates products listed at Carrefour UAE and available across 30+ mall and partner locations.
Carrefour UAE product page →Online shop reviews (Judge.me)
Verified product reviews from customers of kingdomdatesuae.com — hosted independently on Judge.me, a Shopify review partner.
Judge.me store reviews →Chairman public profile
Dr. Muath Majid Alsari — education, experience, and group leadership on LinkedIn.
LinkedIn →Boutique & branch directory
Jewels Cafe and partner store locations with photography, addresses, and map links.
AlSari Enterprises branches page →Business achievements
Kingdom Dates since 1994
UAE-founded dates producer with farm, factory, boutiques, and export operations — publicly documented since 1994.
4.80 public customer rating
Ten named customer reviews at Kingdom Dates, Wasl Vita Mall — published on BestThings.ae.
Nationwide retail presence
Kingdom Dates available at Carrefour, Union Coop, and leading malls across all seven Emirates.
Our Businesses
Proud partners of premium UAE brands across diverse sectors.
Hospitality & Café
Luxury dining & coffee culture
Jewels Café, Arabeca, and refined hospitality experiences that celebrate UAE culture with world-class service.
ExploreReal Estate
Investment & consultancy
Direct Estates delivers property investment, management, and strategic consultancy across key regional markets.
ExploreTechnology & Ventures
Digital, gaming & innovation
Link-Chat, gaming brands, and forward-looking ventures driving the next generation of UAE-led digital growth.
ExploreRetail & Wellness
Lifestyle, nutrition & smart retail
Mansphere, FitWay USA, and Athletic Avenue — premium wellness, nutrition, and next-generation supermarket experiences.
ExploreWe embrace diversity
A desire to lead when others follow. A passion to make a positive impact in all we do. A commitment to quality, integrity, and the ultimate customer experience.
After more than three decades, these beliefs still hold true at AlSari Enterprises — a UAE-based group delivering premium products and innovative solutions across international markets.
Explore our brands
Leadership
Dr. Muath Majid Alsari
Chairman of AlSari Enterprises — the UAE holding group behind Kingdom Dates UAE (est. 1994), Datella, Jewels Cafe, and 14+ food, hospitality, and lifestyle brands. Leads export growth, retail partnerships with Carrefour and Union Coop, and green manufacturing across the Emirates.
Chairman & Founder at AlSari Enterprises · Sep 2009 – Present
- PhD, Management Information Systems
- MBA, Canadian University Dubai
- BASc Computer Science, Khalifa University
- Owner & authorised signatory — Datella General Trading (CN-6341572)
“Building the future through innovation, quality, and Emirati excellence.”Connect on LinkedIn
Our global presence
Delivering quality products and trusted services across international markets with retail presence across the UAE.
Our Mission
To deliver high-quality products and reliable trading solutions while maintaining the highest standards of integrity, customer satisfaction, and operational excellence — building long-term partnerships through quality, efficiency, and sustainable practices.
Read our storyOur Brands
One family, many jewels — each brand built on UAE quality and global ambition.
Food & Manufacturing
Kingdom Dates UAE
Serving the UAE since 1994. A global leader in premium dates — farm, factory, boutiques, and export. Made in the Emirates.
Visit kingdomdatesuae.com
Datella
A premium dates and gourmet food brand delivering refined date products and gift collections rooted in UAE heritage and export excellence.
Visit datella.ae
Choco Dubai
Luxury chocolate dates and elegant gift collections combining Arabian heritage with modern craftsmanship.
Visit choco-dubai.com
Q-F-M
Quality manufacturing factory producing high-quality packaged foods with strict standards for regional and international distribution.
Visit q-f-m.com
Z-B-F
Zero budget farming — sustainable cultivation, fresh produce, and responsible agricultural stewardship across the UAE.
Visit z-b-f.comHospitality & Café
Jewels Cafe
Boutique specialty café in Jumeirah, Dubai — artisan coffee, handcrafted desserts, and premium date-based products at Wasl Vita Mall.
Visit jewelscafes.com
Arabeca
Premium Arabic coffee and hospitality concept celebrating traditional flavours with modern presentation.
Visit arabeca.aeRetail & Wellness
Mansphere
A modern men’s lifestyle brand focused on grooming, wellness, and premium personal care solutions.
Visit mansphere.com
FitWay USA
Sports nutrition and natural wellness — dates bars, healthy meals, energy balls, and functional shots. Shop online at fitway-usa.com.
Visit fitway-usa.com
Athletic Avenue
The future of smart supermarket shopping — premium groceries, wellness essentials, and modern lifestyle experiences in the UAE.
Visit athletic-avenue.comReal Estate
Direct Estates
Real estate solutions providing property investment, management, and consultancy services across key UAE markets.
Visit direct-estates.comTechnology & Ventures
Link-Chat
Real talks and smart services in one connected platform — built for modern communication and digital engagement.
Visit link-chats.com
Hahalands
Interactive gaming brand creating immersive digital worlds and playful entertainment experiences.
Visit hahalands.com
Lol-land
Entertainment brand built around fun, creativity, and engaging experiences across digital channels.
Visit lol-land.comGrowth
Investment Opportunities
Partner with a diversified UAE holding company — from food manufacturing and retail to real estate and green innovation.
Joint ventures & partnerships
Co-invest in food manufacturing, retail expansion, or regional distribution with an established UAE group.
Franchise & brand licensing
Bring Jewels Café, Datella, or Kingdom Dates to new markets through structured licensing agreements.
Real estate & development
Property investment and consultancy opportunities through Direct Estates across key UAE markets.
Green manufacturing & agri-tech
Invest in sustainable production, zero-budget farming, and healthy product innovation pipelines.
Careers & community
Be part of us
Join our team across Kingdom Dates, Quality Food Manufacturing, Datella, and Jewels Cafe. We welcome talent, partners, and investors who share our values.
Partnerships
Leave your imprint. Leave your legacy.
We welcome strategic partnerships, joint ventures, and business enquiries across our group.
Business Achievements
Innovation, sustainability, and healthy living at the heart of everything we build.
Kingdom Dates since 1994
UAE-founded dates producer with farm, factory, boutiques, and export operations — publicly documented since 1994.
4.80 public customer rating
Ten named customer reviews at Kingdom Dates, Wasl Vita Mall — published on BestThings.ae.
Nationwide retail presence
Kingdom Dates available at Carrefour, Union Coop, and leading malls across all seven Emirates.
Verified public reviews
Independent review sources — boutique customers on BestThings.ae and online shop customers on Judge.me.
Judge.me
Kingdom Dates UAE — Online Shop Reviews
Verified product reviews from customers who purchased on kingdomdatesuae.com. Reviews are hosted independently on Judge.me — a Shopify review partner — and can be verified at the source.
Boutique reviews — Wasl Vita Mall
“Best dates. Honest people. Decent way of business. Highly recommended.”
“Great prices, nice, decent coffee & date shop.”
“Best dates company in world natural taste. Very good staff.”
“Perfect place to buy dates.”
Boutique average 4.80/5 from 10 published reviews on BestThings.ae. View boutique reviews → · View shop reviews on Judge.me →
Contact Us
Share your objectives and we will work with you to identify tailored, high-impact solutions.
- Partnerships and joint ventures
- Research and experimental projects
- Trading and supply solutions
- Advisory and strategic engagements
AlSari-enterprises.
I my own —“Mining and Madness”—designed as a dynamic laboratory for experimental research. My goal is to explore how unconventional environments and methodologies can be applied to real-world challenges in science and technology.
Each task I undertake serves as a controlled variable or scenario, contributing to a broader system of case studies. The ultimate aim is to conduct experiments that deepen our understanding of biology, technology, and resilience—potentially unlocking new paths to improve human life at the cellular and systemic levels.
Our Brands
AlSari Enterprises manages a portfolio of premium brands across food, hospitality, wellness, and lifestyle sectors, delivering quality, innovation, and UAE-based excellence.
Jewels Cafe
A boutique specialty café in Jumeirah, Dubai, offering artisan coffee, handcrafted desserts, and premium date-based products from Kingdom Dates UAE. Designed for a refined, luxury café experience.
Kingdom Dates UAE
Established in 1994, Kingdom Dates UAE is a premium date producer and exporter, supplying high-quality dates and date-based products to customers across the UAE and international markets.
Choco Dubai
A luxury chocolate brand specializing in premium chocolate dates and elegant gift collections, combining Arabian heritage with modern gourmet craftsmanship.
Mansphere
A modern men’s lifestyle brand focused on grooming, wellness, and premium personal care solutions.
FitWay USA
A wellness and nutrition-focused brand offering healthy, functional products designed to support active and balanced lifestyles.
Direct Estates
A real estate solutions brand providing property investment, management, and consultancy services across key markets.
Arabeca
A premium Arabic coffee and hospitality concept celebrating traditional flavors with modern presentation and quality standards.