From Heritage to Intelligence
30 Years of Evolving Excellence.
Embracing AI-driven intelligence for predictive quality and smart operations.
Our Journey
Interactive timeline of our evolution from heritage to intelligence
Embracing artificial intelligence for predictive quality and smart operations.
From the President
Dr. Muath Majid Alsari
Dr. Muath Majid Alsari is the President of Alsari Enterprises, a UAE-based business group established in 1994. With a background in science and technology, he leads the group with a vision rooted in heritage, innovation, and future-ready intelligence.
He is also the founder of "Mining and Madness," an experimental research laboratory focused on applying unconventional methodologies to real-world challenges in biology, technology, resilience, and systems thinking. Each initiative under his leadership contributes to structured experimentation aimed at improving human life at both cellular and systemic levels.
Scale & Impact
Numbers that tell our story
Annual production capacity across all facilities. Advanced technology enables efficient processing and packaging at scale.
Global reach with exports to major markets worldwide. Our products are distributed across continents, bringing authentic Arabian dates to diverse communities.
Three decades of continuous innovation and excellence. From our founding in 1994 to today, we've evolved while maintaining our commitment to quality.
Our Factory
Our facility in Ras Al Khaimah integrates cutting-edge machinery for cleaning, sterilizing, packaging, and storage. Every process is optimized for quality and efficiency.
Advanced cleaning and sterilization systems
Automated packaging lines
Quality control laboratories
Certified specialists trained under international programs
Our Manufacturing Process
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State-of-the-art quality control laboratories
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Rigorous quality assurance processes
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Comprehensive quality inspection systems
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Precision sorting and selection processes
Image not foundOur Team
Certified specialists trained under international programs
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Modern logistics and transportation
Global Presence
Our reach extends across continents
Our Brands
A portfolio of excellence across industries
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Premium dates and innovative date-inspired creations
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Exquisite quality, hospitality, and gourmet experiences
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State-of-the-art manufacturing facility in Ras Al Khaimah
Image not foundFitway USA
Give your body a great fitness leap
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Premium chocolate and confectionery creations
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Delicious date-based products and innovations
Image not foundBee Honey
Pure, natural honey and bee products
Image not foundMansphere
Premium lifestyle brand and men's products
Image not foundDirect Estates
Premium real estate services and property development
Featured Blog
Insights and stories from our journey
The Royal History of Dates in the Middle East
In the heart of the Middle East, beneath golden sunsets and towering palm trees, grows a fruit that's as regal as the region's ancient dynasties — the date.
Where to Buy Dates in Dubai?
Did You Know? Dates Are Considered the "Holy Fruits" of the Middle East. Beyond their sweet, chewy deliciousness and crazy-good health benefits...
Why Dates Are the Ultimate Natural Energy Booster
Looking for a healthy, delicious, and all-natural way to fuel your day? Skip the sugary energy drinks and reach for nature's perfect snack.
Kingdom Dates Healthy Vegan Energy Ball
6-ingredient Dark Chocolate Energy Bites with dates, hemp seeds, walnuts, almond butter, cacao powder, and more!
Get in Touch
Have a question? We'd love to hear from you.